What was the jingle for Schaefer beer?
having more than one. Schaefer’s pleasure … doesn’t fade even … when your thirst is done.
Who wrote the Schaefer beer jingle?
Robert Swanson
The composer of those tunes was Robert Swanson, who died last week at the age of 95. And his son Gary Swanson joins us. And first, condolences on the loss of your father. GARY SWANSON: Thank you.
What is the Rheingold Beer jingle?
My beer is Rheingold, the dry beer. Think of Rheingold whenever you buy beer. It’s not bitter, not sweet; it’s the dry flavored treat. Won’t you try extra dry Rheingold beer?
What’s the one beer to have when you’re having more than one?
Schaefer beer
The advertising slogan for Schaefer beer is the jingle “Schaefer is the one beer to have when you’re having more than one.” An earlier advertising campaign from the 1950s asserted, “What do you hear in the best of circles?
Who sang the Schaefer beer jingle?
vocalist Lena Horne
In this commercial for Schaefer beer, vocalist Lena Horne sings a jingle explaining that the taste of Schaefer doesn’t fade after a glass or two.
Is Schaefer beer still made?
Schaefer, established in New York in 1842, will be re-established in 2020, and brewed in New York state for the first time in over forty years. Forty-four years since it was last brewed in New York, Schaefer has returned, reimagined for the city that gave it its soul.
When did they stop making Schaefer beer?
The original Schaefer Beer was founded in New York City in 1842, and was last brewed in New York state in 1976.
What was the Lowenbrau slogan?
Slogan (supered): “Gently does it. Lowenbrau strong lager.”
When did they stop making Rheingold beer?
The last bottle of Rheingold was sold in the New York area in 1978. The huge plant, which had provided so many jobs to Bushwick residents, was torn down in 1981.
Do they still make Schaefer beer?
When did Schaefer Beer go out of business?
The original Schaefer Beer was founded in New York City in 1842, and was last brewed in New York state in 1976. (It was later brewed for a while in Allentown, Pa.) And in the convoluted world of the modern beer business, the brand is now owned by Pabst Brewing, once one of the famous breweries in Milwaukee.
Who makes Schaefer?
Pabst Brewing Company
Schaefer Brewing Company was purchased by the Stroh Brewery Company. In 1999, the Stroh Brewery Company was bought by the Pabst Brewing Company, which continues to sell Schaefer Beer today. With over 30 beers in our portfolio, Pabst Brewing Company is the largest American-owned brewery.
When did the Schaefer Beer jingle Come Out?
Then, by spring, B.B.D. & O. will have the winners, and their specially arranged renditions of the Schaefer jingle will flood the airwaves. The jingle was created at the agency toward the end of 1961, and even competitive brewers agree that the “when you’re having more than one” theme is an inspired selling line.. Goods and Services IC 032.
When did the Schaefer Beer Company go public?
Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company. The company relocated to Brooklyn in the early 20th century. It went public in 1968 with a $106 million stock offering. In order to expand capacity for regional sales and fend off competition…
What’s the name of the beer that makes you think twice?
A new television commercial for Schaefer beer may make you think twice when you’re having more than one. The Schaefer beer boys, pleased as punch with the result of their 1968 talent hunt, are going to give it a go again this year.
When did Stroh’s take over Schaefer Beer?
In 1981, the Schaefer family sold the company to the Stroh Brewery Company. Stroh’s then took over the Allentown plant in its own bid for national market share. It operated the plant until it was absorbed by Pabst Brewing Company in 1999.