Why did American Airlines change its logo?

Why did American Airlines change its logo?

Because both planes use composite materials, not aluminum, American’s simple, polished metal look is no longer an option: The new aircraft have to be painted. To maintain its “silver bird” image, American has chosen silver mica paint.

When did American Airlines change their logo?

AA is also American’s two-letter IATA airline designator. On January 17, 2013, American launched a new rebranding and marketing campaign with FutureBrand dubbed, “A New American”. This included a new logo, which includes elements of the 1967 logo.

When did Massimo Vignelli design the American Airlines logo?

1967
In 1967, back when Helvetica was still brand new, American Airlines recruited Italian designer Massimo Vignelli to develop what would become the carrier’s logo for the next 46 years. It was simple, straightforward, and instantly recognizable: a pair of A’s, one red, one blue, separated by a stylized blue eagle.

Who Created the American Airlines logo and in what year?

Vignelli Associates designed the AA eagle logo in 1967. Vignelli attributes the introduction of his firm to American Airlines to Henry Dreyfuss, the legendary AA design consultant. The logo was in use until January 17, 2013.

What does the American Airlines logo represent?

In any event, according to its creators from Futurebrand, the new AA identity represents “that most American of ideals: progress.” They cleverly call the logo the “Flight Symbol” and signal “the star, “A”, and iconic eagle of American’s past, all brought to life in refreshed shades of red, white and blue.” Indeed.

What is American airline logo?

The original logo for American Airlines was created by Goodrich Murphy and comprised a white eagle, with its wings spread upwards. The bird was placed inside the solid blue circle and had two bold red letters “A” on both sides. The eagle was standing on the globe, showing endless possibilities and power of the company.

Is American Airlines changing their logo?

The new design, unveiled Thursday (Jan. 17), is the first change in the look of American’s fleet since 1968. Eliminated in the new flag-like look on the tail: the airline’s signature AA logo. It’s replaced by an eagle’s head piercing a red and blue stripe toward the front of the plane.

Who designed the original American Airlines logo?

Massimo Vignelli
Massimo Vignelli was commissioned to develop new design elements for American Airlines’ visual identity in 1967—the airline’s livery and logo. Just two uppercase letters, “AA,” were depicted on all airlines’ tails until then.

What did Massimo Vignelli design?

The famous designer Massimo Vignelli, known for his greatest creation, the subway map of the city of New York, and the American Airlines logo, among many other designs, died on May 27, 2014, at his home in Manhattan, aged 83.

Who created American Airlines logo?

What is the American Airlines logo supposed to be?

Symbol: American Airlines’ present logo depicts an eagle’s head—the national emblem of the U.S. One of the wings is blue, while the other is red. The bird now resembles a three-color diagonal stripe featuring a triangular protrusion and looks very much like a plane’s tail.