What is a boilerplate in a press release example?
In public relations, a boilerplate (also known as an “about us” statement) is a short, standardized paragraph at the end of a press release that provides journalists with a high-level background on your company.
What is included in the boilerplate of a press release?
A press release boilerplate is simply a one-paragraph description of your company and key business information that goes at the bottom of a press release.
What should a boilerplate include?
A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included in corporate communications. Somewhere between an elevator pitch and a condensed version of an “About Us” page, the boilerplate copy should highlight a brand’s mission, history, and current outlook.
What is a boilerplate message?
Boilerplate text, or simply boilerplate, is any written text (copy) that can be reused in new contexts or applications without significant changes to the original. The term is used in reference to statements, contracts and computer code, and is used in the media to refer to hackneyed or unoriginal writing.
How do you write a press release sample?
11 Steps to Writing a Press Release (Samples Included)
- Use the Correct Release Language.
- Use Your Company Logo and Colors.
- Include Keywords in Your Press Release Headlines.
- Write a Summary Paragraph.
- Include the City, State, Month, Day, and Year.
- Craft Your First Paragraph.
- Develop the Body of the Press Release.
What does boilerplate mean in a press release?
We’ve compiled our best resources. Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.
What should be included in a company boilerplate?
For that reason, when you are crafting your company boilerplate, you should keep your marketing goals in mind. Think of the products you most want to promote and be known for and include them in your boilerplate.
Which is the Best POV for a boilerplate?
Occasionally first-person singular works if the brand is strongly associated with a sole founder. Third person is the most common POV for all written brand materials, and definitely works better for the boilerplate at the bottom of a press release, since those often get sent to hundreds of places and/or posted online. 4.
How often should you review your boilerplate?
Review your boilerplate Make a note in your diary to review your company boilerplate once a year. This should be often enough – unless your business goes through any major changes. Committing to review your boilerplate every 12 months will ensure you keep it up to date and accurate.