What are broadcasting terminologies?
Terms such as bumper, crossfade, ratings and spots are commonly used in the broadcast industry, but rarely heard elsewhere. In everyday conversation, the average person would have one meaning for the phrases, but the professionals in the field of radio and television would gain a different meaning.
What does broadcast advertising include?
Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential part of broadcast advertising. The broadcast media like radio and television reaches a wider audience as opposed to the print media.
What are the technical terms in broadcasting?
Broadcasting Terms You Need to Know
- A/D. A/D refers to the conversion from analog to digital.
- Actives. This term refers to the number of listeners that send messages or calls a radio to request songs.
- Average Quarter-Hour.
- Backsell.
- Bandwidth.
- Bed.
- Billboard.
- Blanking.
What are the basic fundamentals of broadcasting?
First, sound is converted (encoded) into an electrical pattern. Second, the electrical signal travels through a channel that allows the encoded sound to reach a transmission point (transmitter) and then on to a reception point (receiver).
What is broadcast marketing?
Broadcast marketing is a form of advertisement of services or products utilizing television and/or radio broadcasts in order to gain viewers’ and listeners’ attention.
What broadcast advertising sales?
Broadcast advertising is the advertising of services or products that uses out-of-home mediums to reach broad audiences: i.e. T.V., Radio, Billboards, etc. They are an option for businesses that have only ever been able to afford digital advertising in a saturated digital ad market.
What is Aston in journalism?
A-Roll – The main portion of audio video footage in a news story. Aston – An increasingly uncommon term for the strap line, more popularly known in broadcast journalism as the lower third (see below) Attribution – The written phrase that identifies the source of a fact, opinion, or quote in a story.
What is obb in broadcasting?
Cbb (Closing break bumper) (see also Obb (Opening break bumper))
What was the name of the British Broadcasting Company?
British Broadcasting Corporation: The main public service broadcaster in the United Kingdom, founded as the British Broadcasting Company in 1922.
Which is the main public service broadcaster in the UK?
British Broadcasting Corporation: The main public service broadcaster in the United Kingdom, founded as the British Broadcasting Company in 1922. A production element, usually instrumental music or sound effect played in the background of a spoken commercial, promo or other announcement.
Who is the author of the MediaLink Broadcasting Glossary?
The Medialink Broadcasting Glossary was prepared by and used with permission from Richard Weiner from his book Broadcast Terminology
What’s the difference between a broadcast and an ad hoc network?
actuality: A live or taped news report broadcast from the scene, containing the voice(s) of the newsmaker(s), as well as of the reporter. ad hoc network: A group of stations that is formed for a special purpose, such as the showing of a one-time TV program or series.