What do you understand by selective exposure?
Selective exposure is the phenomenon whereby people choose to focus on information in their environment that is congruent with and confirms their current attitudes in order to avoid or reduce cognitive dissonance (Festinger, 1962).
What are the types of selective exposure?
Selective Exposure Theories. The Hostile Media Effect. Public and Elite Perceptions of News Media in Politics. The Media and the Fostering of Political (Dis)Trust. Cultivation Theory and the Construction of Political Reality.
What is the difference between selective exposure and selective attention?
Selective exposure refers to the idea that individuals’ political interests and opinions influence the informa- tion to which they attend. Within political communi- cation the term selective attention is sometimes used synonymously.
Why do consumers engage in selective exposure?
Selective exposure has been shown to be caused by the need for self-enhancement and consistency in one’s decisions. People want to defend a position because they have a commitment to their beliefs and want to reduce cognitive dissonance.
What is selective exposure in mass communication?
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals’ tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
What is selective attention in mass communication?
Selective attention is simply the act of focusing on a particular object for a period of time while simultaneously ignoring irrelevant information that is also occurring.
What is an example of selective exposure?
Selective exposure avoids information inconsistent with one’s beliefs and attitudes. For example, former Vice President Dick Cheney would only enter a hotel room after the television was turned on and tuned to a conservative television channel.