What is ATL BTL & TTL?
ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertising. BTL Marketing Definition: Below-the-Line Marketing – highly targeted direct marketing focused on conversions. TTL Marketing Definition: Through-the-Line Marketing- integrated ATL and BTL marketing campaigns.
What are ATL materials?
Above the line (ATL) Media such as television, cinema, radio, newspapers, and magazines are used to create an impact about the company and its product.
What is BTL campaign?
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.
What is the meaning of BTL?
Below The Line
“BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.
What is a TTL copywriter?
below-the-line copywriter? And in passing, let’s not forget through-the-line (TTL) marketing where media advertising is used to drive prospects into a retailer to be targeted by in-store below-the-line marketing…
Which is more expensive ATL or BTL?
When it comes to cost, the ATL marketing medium is comparatively more expensive than BTL marketing mediums. While ATL marketing drives customer response, BTL marketing increases the point of sale.
Is Social Media BTL or ATL?
Below The Line (BTL) marketing campaigns and promotions involve direct, targeted campaigns to specific prospects. This includes PR campaigns, social media marketing, telemarketing, content, events, social media marketing, paid search and search engine.
What are the BTL activities?
BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and give the opportunity to brands and consumers to connect on a personal level.
What is BTL copywriting?
“BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.
Is digital BTL or ATL?
In simple terms, Digital Communication is an extended version in addition to ATL and BTL which meets the changing needs of marketing in the digital age.