Why did Toyota kill Scion?

Why did Toyota kill Scion?

A press release issued this morning said the decision to discontinue Scion was made in part because the younger buyers Scion was founded to attract are happy buying Toyota models. More than a decade ago, Scion was created to attract young buyers into the Toyota fold with inexpensive small cars and no-haggle pricing.

Why did Scion shut down?

Discontinuation. On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, arguing that the company no longer required a specific marque to target younger demographics.

Are 2011 Scions good cars?

Packed with many standard interior and safety features, the 2011 Scion tC is a good choice for shoppers who want a sporty small car that is both tech-savvy and practical.

Are Scion cars reliable?

How Reliable Is the 2016 Scion tC? The 2016 Scion tC has a reliability rating of 4.5 out of five, which is well above average for the industry and one of the best scores in the class.

Is Scion same as Toyota?

Toyota, the parent company behind the Scion brand, had decided to discontinue this youth-focused nameplate in August 2016 and most of the Scion-branded models have been rebadged as Toyotas.

How many miles can a 2011 Scion tC last?

Extremely reliable Toyota made car. This care is able to go well past 150,000 miles.

Is a 2011 Scion tC fast?

The numbers don’t do much to help the tC’s case. As expected, the tC gets going well enough, clocking a 0-to-60 mph time of 6.9 seconds. That’s not as quick as its more powerful competitor, the Honda Civic Si Coupe (6.4 seconds), though it bests the performance of a closer rival, the Kia Forte Koup (7.1 seconds).

Is the Scion brand coming to an end?

Scion Is Dead, All Models To Become Toyotas Instead. It’s official: Toyota’s ostensibly youth-oriented brand, Scion, will come to an end this year. Starting this fall all Scion models will be re-badged as Toyotas instead, the company announced today.

When did the Toyota Scion first come out?

Toyota Scion was introduced as a youth brand in 2002 at the New York Auto Show with just two concept vehicles: the bbX and ccX which were later renamed as xB and tC. In 2004, two models xA and xB were launched while another named tC was released in 2005.

Why did the Scion line of cars fail?

Some will argue that Scion’s death was a long time coming, a result of some ill-conceived vehicles, a tenuous product plan, a focus on music and lifestyle themes that are no longer seen as in sync with car culture, and a general resistance to change and evolve with its core demographic, a moving target of 18-34 year olds.

What’s the demographic for a 2011 Scion tC?

Almost all of the expert reviews say the demographic of this car is geared for the younger buyer 18-25. With all the accessories available for this car, its easy to believe. However, I am in my 40’s and not the least bit ashamed to show my face behind the wheel of this car.