What was the reaction of Honda when they came to America?
Honda had no market research of any kind, and knew very little about America at all. Kawashima’s reaction upon arriving in the U.S. was, “How could we have been so stupid as to start a war with such a vast and wealthy country?”
When did Honda first start making motorbikes in America?
There are many parallels with this story and another from over 50 years ago when another then-little-known company, Honda, sought to expand its motorbike business into the U.S. We all know how this story turns out — today Honda is a dominant player in the U.S. — but its start could not have been more improbable.
Who was the founder of Honda Motor Company?
Everything was done seat of the pants and with minimal budget. Honda as a company had a strong entrepreneurial spirit that sprang from its namesake founder, Soichiro Honda, who restlessly experimented with new technologies and products, willing to take risks in order to grow his fledgling company.
How did Honda succeed in the auto industry?
It was only by staying flexible to an emerging understanding of what the opportunities were that Honda succeeded. I wrote a case study about this for my book and it ended up on the cutting room floor, but it’s still a fascinating story and one that has valuable lessons for today.
How did Roy Schmidt get us a Honda?
After contacting the dealership concerning the vehicle we wanted to purchase, Mark Schmidt advised us they did not have one available but could get us one. A few minutes later, Mark called us to advise us they just got one in on their delivery. He told us when we could see it and we bought it. Great customer service. Nancy Cuellar
What do you need to know about buying a new Honda?
When you’re shopping for a new vehicle we believe you need a comfortable ambiance, dynamic selection of vehicles, competitive options for financing and high-quality service to feel stress-free confidence throughout the car-buying process.
What happens when the a / C fails on a Honda CRV?
Also, a few days ago when the a/c failed I deselected the a/c control button and suddenly the air went from hot to ice cold – with the a/c off! Any ideas? Thanks! It almost sounds like the problem is in the selector switch.
Where can I find the Townsend Honda website?
The Townsend Honda website provides a variety of services to visitors. Here you can learn more about the vehicles and services we have to offer at Townsend Honda. Scheduling a test drive or service appointment, ordering parts or contacting our team can all be done right here.