What should be included in an auto repair marketing plan?
Auto repair is a competitive industry where successful marketing can mean the difference between a successful shop and one that barely scrapes by. The right marketing plan will cover who your target customers are, how you will reach them, and how to keep them coming back to your shop.
Why is remarketing important in the automotive marketing process?
Remarketing is a critical component for automotive marketing. Since there is so much comparison shopping going on, and the sales process is such a key component of the car buying process, it is important to not lose new leads in the marketing stage of things.
What’s the best way to market your car?
Yelp, Google, social networks, your own website—ensure you are covering all your bases! You can also take things a step further by creating customer success stories and videos with your most valued customers, and use these in various places, like paid social ads, your website, or your newsletter.
What are the challenges of an automotive marketing strategy?
Yet, this automotive marketing strategy comes with many challenges (and costs). One of the biggest challenges automotive marketers face is gaining the trust of their leads. After all, the job of a marketer is to help bring leads in the door so the sales team has people to sell to.
Remarketing is a critical component for automotive marketing. Since there is so much comparison shopping going on, and the sales process is such a key component of the car buying process, it is important to not lose new leads in the marketing stage of things.
Yelp, Google, social networks, your own website—ensure you are covering all your bases! You can also take things a step further by creating customer success stories and videos with your most valued customers, and use these in various places, like paid social ads, your website, or your newsletter.
What should be included in an automotive marketing strategy?
A crucial part of your automotive marketing strategy is convincing your prospects to choose you over your competition. If there are not any obvious reasons, like having the lowest prices or the best reviews, brainstorm some unique incentives and offers you can provide to prospects.
How are automotive marketers deal with these challenges?
But in such a competitive industry—one where the consumer is making a rather large financial decision that will affect their everyday life—automotive marketers do not have it made in the shade. So how can automotive marketers deal with these challenges?