What is the difference between Mecca and Mecca Cosmetica?
Mecca has two types of stores, Cosmetica and Maxima, which stock different brands. Cosmetica is more luxe, with high-end skincare and fragrances. Maxima has a younger feel and focuses on make-up trends and accessibly priced products. The company’s new store, simply called “Mecca”, stocks all of its brands in one place.
Who is meccas target audience?
Mecca Cosmetica is their original luxury boutique offering and Mecca Maxima is aimed at a younger demographic. Why make this distinction? Perhaps more than any other, the beauty industry sells an ideal outcome. Customers want to look like the people who use the product.
What is the concept of a Mecca Cosmetica store?
THE CONCEPT A high touch, high service beauty boutique supported by a curation of the world’s most luxe beauty brands. From artistry colour to high tech skincare to the most exquisite fragrances from across the globe.
Who owns Mecca Cosmetica?
The woman who founded beauty giant Mecca Cosmetica has revealed the story behind her astonishing success – from a young girl playing with her mother’s makeup to owning a AU $100 million company. Mecca owner Jo Horgan often shies away from the spotlight – instead letting her glittering makeup empire speak for itself.
What legal structure does Mecca have?
Mecca Brands Pty Ltd is a locally-owned private company, deriving revenue from the retail sale of cosmetics and associated products. The company employs about 3,200 people, operates in Australia and New Zealand, and is administered from its head office in Richmond, Victoria.
Is Mecca or Sephora better?
Mecca on the other hand has been amazing….Mecca vs Sephora.
| Mecca | Sephora |
|---|---|
| – Better inventory/stock control | – A wider range selection of brands |
| – Great customer service | – Actually has sales |
| – Good online store | – (Personal opinion) Has a better developed own brand than MC |
| The Bad | The Bad |
Why is Mecca so successful?
The company’s sales have quintupled over the past five years and now account for an estimated 25 per cent of Australia’s prestige beauty category. Mecca Brands credits its success partly to investments in e-commerce logistics, offering same-day shipping in a country often plagued by long delivery timeframes.
How old is Jo Horgan?
49-year-old
For many women buying makeup in a department store can be an intimidating experience, and Jo Horgan was no different. The 49-year-old says that she often found it uncomfortable that different brands would have their own counters or concessions, staffed by women who would only push those lines of products.
What’s better Sephora or Mecca?
How much do you get paid at Mecca Maxima?
Mecca Salaries
| Job Title | Salary |
|---|---|
| Store Host salaries – 13 salaries reported | $27/hr |
| Retail Assistant salaries – 13 salaries reported | $27/hr |
| Host salaries – 12 salaries reported | $26/hr |
| Colour Specialist salaries – 12 salaries reported | $26/hr |
What is a mecca beauty loop?
MECCA Beauty Loop is our loyalty program that offers you beauty rewards including more of the products you love, new samples to try, and fun in-store experiences.
What do you need to know about Mecca brands?
Mecca Maxima – Stores with a focus on current make-up trends and affordability. Mecca Cosmetica – Stores with a focus on high-end skincare and fragrances. Mecca – Sells all products available. IBISWorld provides company profiles on the top 2,000 organisations that drive Australia’s economy.
When did Mecca Cosmetica open their first store?
But Ms Horgan, who founded Mecca Cosmetica in December 1997, opening a single store in Melbourne’s South Yarra, suggests sales across retail, distribution and online are now more than $500 million, giving the group 23 per cent of the $2.4 billion premium beauty market and 13 per cent of the wider $4.1 billion market.
How many makeup artists are at meccaland Australia?
Meccaland is the flagship event of Mecca Brands, one of Australia’s largest beauty retailers. Over three days, 68 makeup artists, influencers, brand founders and beauty editors will take the stage in front of around 15,000 people for a mix of demos and panels.
How many Mecca stores are there in Australia?
Mecca Brands now has 90 Mecca Cosmetica and Mecca Maxima stores in Australia and New Zealand, including seven concessions in Myer, with another 10 stores to open before the end of the calendar year. Mecca.com.au is the largest player in the online beauty market in terms of sales and web traffic.