What is the documentary Merchants of Cool about?
FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. …
What is a Mook Merchants of Cool?
Even more appealing to marketers is the “midriff’s” male counterpart, the “mook.” Characterized mainly by his infantile, boorish behavior, the “mook” is a perpetual adolescent: crude, misogynistic–and very, very, angry. But also very lucrative.
When was cool merchants made?
PBS FRONTLINE: The Merchants of Cool (2001)
What does Mook midriff mean?
The Mook and Midriff are metaphors for young men and women typically portrayed in the media. They are shallow, self-absorbed characters inordinately focused on physical appearance and personal satisfaction. The effects of this new media culture can be seen in many ways.
What is the main idea of generation like?
In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.
What is cool according to marketers?
A cool lifestyle reflects consumers’ desire for novelty (Southgate, 2003) and can be acquired through selective consumption ( Nancarrow et al., 2002 ). As such, commercial marketers that develop profitable new cool products fulfill consumers’ tastes for novelty. …
What is a Mook sociology?
Terms in this set (7) What is a “mook”? A “mook” is a portrait of the American teenage male. This portrait isn’t real, but instead a character that is crude, loud, and obnoxious.
How does a brand become cool?
Niche cool brands become cool within a particular sub-culture, who perceive the brand to be rebellious, autonomous, desirable, and high status. Mass cool brands break free from subcultural obscurity to become cool to the masses. Mass cool brands are seen as less rebellious, original, authentic, and extraordinary.
What makes a product trendy?
The bottom line: What distinguishes cool products and sets them apart from uncool products are value, innovativeness, and appeal; and a WOM and buzz and campaign that enlists the “agents of influence” to spread the right message to the right consumers, in the right place and time.