What is a good direct mail response rate?
5 to 2%
Normal Rates of Return on Direct Mail Campaigns 5 to 2% return rate is about average for a direct mail marketing campaign. That means that you can expect around 1 or 2 purchases or responses per 100 mailers with a standard campaign.
How do I increase my direct mail response rate?
So, without further ado, let’s begin.
- Make Your Envelope Large AND Unique.
- Create a Prospect List Using the Right Resources.
- Keep Your Designs Consistent.
- Make Your Response Coupons Bigger.
- Sell Benefits, Not Features.
- Create a Simple-To-Understand (and Tempting) Offer.
- Make the Value that You’re Offering Clear.
How do you calculate direct mail response rate?
The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example: 100 responses divided by 5,000 pieces mailed = 2% response rate.
How much does it cost to mail 1000 letters?
Postalytics Direct Mail Cost Per 1000 – $5.99.
Do postcards still work?
The Effectivnes of Direct Mail Marketing in the Digital Age. You’ve heard the rumors and excuses before: Direct mail is outdated. The truth is that postcard marketing really does work. In fact, it’s even more effective than some of the most popular digital channels and has a higher ROI too.
Is direct mail dying?
But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.
What is the best day for direct mail to arrive?
The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday. Delivering your campaign between Tuesday and Thursday is considered to be the most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.
How do you calculate response rates?
You determine your response rate by taking the number of people who responded to your ad and divide that by the number of people that saw the ad, or in the case of direct mail, how many mailers were sent out.
What is the average return on EDDM?
The typical response rate (RR) for direct mail campaign using a non-targeted list or EDDM® is anywhere between 0.25-0.75%. If you are using targeted prospect list, the response rate can go up to 2%. If you mail to your house list properly planned and executed campaign could yield even 5% RR.