What does the Citi logo mean?
The white, blue and red color palette of the iconic logo is a representation of trustworthiness, professionalism, and loyalty of the financial institution, it was aiming to evoke a sense of protection and reliability and to make the bank’s customers feel confident and comfortable.
How long did it take Paula Scher to doodle what would be the Citi Bank logo they sold for $1.5 million?
Citibank had the crux of what was to become their new branding. All in less than 5 minutes yet still for $1.5m. The thing I love about the story is Paula Scher’s amazing talent and confidence, the ability to distill 20 years worth of brand identity experience into a napkin sketch that solves the customer problem.
Who designed the Citi logo?
Paula Scher
Paula Scher created the Citibank logo (often called the 1.5 million-dollar napkin) in 1998 when Citicorp merged with Traveler’s Group to form Citigroup. At this point, Scher’s New York-based design agency Pentagram was brought in to do the logo for Citigroup’s new consumer division, Citibank.
How much did the Citi Bank logo cost?
The Citi Bank logo was designed by Paula Scher on a napkin and cost $1,5m.
What does Citi stand for in Citibank?
First National City Bank
Definition. CITIBANK. First National City Bank. Copyright 1988-2018 AcronymFinder.com, All rights reserved. Suggest new definition.
What is the HSBC logo?
The HSBC logo hexagon symbol was originally adopted by the Hongkong and Shanghai Banking Corporation as its logo in 1983. It was developed from the bank’s house flag, a white rectangle divided diagonally to produce a red hourglass shape. The logo was designed by Austrian graphic artist Henry Steiner.
Who designed the FedEx logo?
Lindon Leader
ArtCenter grad Lindon Leader is the designer behind the legendary FedEx logo with the secret arrow. He designed it in 1994 while working in the San Francisco office of Landor Associates as senior design director.
What is a logo worth?
The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance the price of a logo design depends on the quality and who created.