What are downstream activities in marketing?
Downstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity. As such, downstream decisions should always be closely coordinated with sales.
Which of the following is an example of downstream marketing?
Downstream marketing tends to be what someone refers to when thinking about marketing in a general sense. Some examples of downstream marketing include direct sales, advertising and consulting customers in person. Some examples of upstream marketing include planning, predicting and brainstorming.
What is downstream marketing?
Downstream marketing is when you do the bulk of your digital marketing strategy—the strategic process of identifying how to best approach your audience and cultivate them towards conversion. In order to be successful, your marketing plan will need to be highly detailed, including a content calendar and specific goals.
What is downstream social marketing?
Although no formal definitions of these terms exist, in simplistic terms, ‘downstream’ refers to the application of social marketing principles and practices to influence individual behaviour whilst the term ‘upstream’ is used to denote the use of social marketing’s to change what are perceived as the root causes of …
What are downstream partners?
Downstream Partner means any person, organisation, company or other third party representative engaged by the Grant Recipient as part of this Agreement.
What are upstream and downstream activities in business?
As a business owner or operations manager responsible for production, understanding the supply chain is essential to the success of your business. Upstream refers to the material inputs needed for production, while downstream is the opposite end, where products get produced and distributed.
What is downstream demand?
In this context, many researchers have studied a phenomenon called Downstream Demand Inference (DDI), which presents an effective demand management strategy to deal with forecast problems. DDI allows the upstream actor to infer the demand received by the downstream actor without the need of information sharing.
What are 4 marketing activities?
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.
What are the three streams of social marketing?
Up-stream, Mid-stream and Down-Stream Social Marketing.