Who are the the target audience for the Guardian?
The Guardian + Observer target an educated, middle-class, left-leaning, 18+ audience.
What is the readership of The Observer?
Observer Reader Profile
| Observer reader | ||
|---|---|---|
| Gender | Male | 521000 |
| Female | 443000 | |
| Education | TEA 21+ | 585000 |
| Working | Full Time | 487000 |
What type of readers read the Guardian?
The Guardian and Observer also beat newspaper rivals in audience share among professional (ABC1) workers, with 25% of the audience share, among 16- to 24-year-olds, with 31%, and among readers from ethnic minority groups, with 29%.
Who are the readers of the Guardian?
Readership of The Guardian proved to be more popular among older adults than younger ones. Throughout the period observed, approximately 18.5 million individuals over 35 years old read The Guardian, either on print or online.
What is the daily readership of the Guardian?
The latest Comscore data puts the Guardian in third place among UK news brands (not including broadcasters) with 3.5m readers per day versus the Sun on 3.7m and Mail Online on 4.1m. More than two-thirds of its digital readers now come from outside the UK, as does over more than half of its digital reader revenue.
What is the average reading age of a Guardian reader?
The average age of a Guardian reader is 48.
What are the values of the Guardian?
They are: honesty, integrity, courage, fairness, and a sense of duty to the reader and the community. Our values and behaviours provide the basis of how we work together, how we communicate and what we should expect from each other.
What demographic reads the Guardian?
Readers of The Guardian were more likely to be women, with nearly 15 million monthly female readers in the United Kingdom from April 2019 to March 2020….
| Characteristic | Individuals reached in thousands |
|---|---|
| Women | 14,700 |
| Adults 15-34 | 8,666 |
| Adults 35+ | 18,482 |
| Households with children | 9,234 |
What are the observers values?
They are: honesty, integrity, courage, fairness, and a sense of duty to the reader and the community.