How much do soda companies spend on advertising?
In 2019, Coca-Cola invested some 816 million U.S. dollars in advertising in the United States, whereas PepsiCo’s ad expenditures reached roughly 1.73 billion dollars that same year.
What percentage does Coca-Cola spend on advertising?
Coca-Cola Co.: ad spend 2014-2020 Spending in the United States accounts for over 20 percent of that cost, totally 913 million U.S. dollars in 2018.
How much money does Coca-Cola spend on advertising per year?
Coca-Cola Company spent 816 million U.S dollars on advertising in the United States in 2019. That year, the beverage manufacturing company decreased its promotional investments one more time to the level of 800 million, and spent close to 100 million less than in 2018.
How much does Sprite advertising cost?
Sprite is part of The Coca-Cola Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats.
How much does Pepsi spend on advertising per year?
2014-2020. In 2020, PepsiCo invested 1.74 billion U.S. dollars in advertising in the United States. That year, compared to 2019, the beverage manufacturer increased its ad spend in the country only slightly; 2019 saw an increase of around 240 million dollars.
How much does McDonald’s spend on advertising per year?
Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 654.7 million U.S. dollars on advertising worldwide in 2020, up from 447.3 million the previous year.
Which company spends the most on advertising?
Nos. 2 through 5 held their positions
| Rank | Marketer | Total U.S. advertising spending 2020 |
|---|---|---|
| 1 | Amazon | $6.8 |
| 2 | Comcast Corp. | 5.2 |
| 3 | AT | 4.8 |
| 4 | Procter & Gamble Co. | 4.7 |
What company spends the most money on advertising?
Why are soda prices going up 2021?
Higher production costs and worker shortages are the cause of the higher prices and PepsiCo’s CFO Hugh Johnston says that it’s not just Pepsi who are raising prices, other companies such as Procter & Gamble and their competition, Coca-Cola are also seeing higher costs.