How do you tell your clients you are rebranding?

How do you tell your clients you are rebranding?

“Send an email to your customers letting them know that they’re going to see some new things,” Jones said. “Clearly explain your goals and reasoning for the rebrand, and assure them that the great service they’ve already been receiving will continue. Get the media involved.

How do you communicate rebranding to a client?

8 steps to rebrand communications success…

1. Fully understand the commercial drivers behind your rebrand.
2. Establish a new messaging framework.
3. Identify the scope and timeline of work required.
4. Communicate the rebrand internally.
5. Communicate the rebrand to all clients and stakeholders.

How do you announce a brand name change?

How to Announce a New Company Name

1. Inform Your Employees First. Announce your new company name to your company’s workforce before you go public, recommends marketing website Digett.
2. Let Your Customers Know.
3. Inform Other Stakeholders.
4. Prepare to Inform the Press.
5. Update All Marketing Materials.

How do you announce a new brand identity?

Prepare a press release to announce the change to customers. Describe the business reasons for the change of identity, such as company growth, expanded product range or entry into new markets. Explain how the changes will affect customers in terms of better service, improved delivery or improved products.

How do you send a rebranding email?

Send an initial solo email introducing the new name, but keep the from label and sending domain the same. Let your customers know about the rebranding or acquisition without coupling it to other messaging. Be explicit as to when they’ll start to receive emails under the new brand.

How do you explain rebranding?

Definition: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.

How do you promote rebranding?

How to promote your rebrand externally

1. Build excitement with teasers.
2. Engage the media.
3. Show brand ambassadors love.
4. Have lots of answers to customer questions.
5. Tell your rebrand story.

How do you start rebranding?

How to rebrand your company

1. Step 1: Assess your brand vision, mission and values.
2. Step 2: Carry out audience and market research.
3. Step 3: Figure out what makes you different.
4. Step 4: Redesign your brand.
5. Step 5: Launch your new brand.

How do you advertise rebranding?

How do I tell customers about change in email?

How to Notify Friends of a Change in an Email Address

1. Create a new email account before you lose the older one.
2. Open your soon-to-be-defunct email account.
3. Create a new message.
4. Give the email a straightforward subject, such as “Change in Email Address” or “My New Email Address.”
5. Keep the message short.
6. Tip.

What is another word for rebranding?

Rebrand Synonyms – WordHippo Thesaurus….What is another word for rebrand?

overhaul	reinvent
relaunch	remarket
remodel	reshape
revamp	revitaliseUK
revitalizeUS	refashion

How do you use rebranding in a sentence?

The rebranding effort is complete and the company that was once known for its orange “blob” of a mascot has now been replaced with the blue globe of AT. The Argent Hotel in San Francisco is now called The Westin San Francisco Market Street, due to a major remodeling and rebranding effort.