How do you prepare for an exhibition booth?
10 Tips to Make Your Next Exhibition Booth a Success
- Have a clear set of goals.
- Be prepared.
- Competitor research.
- Stand design and planning.
- 6-week marketing campaign.
- First impressions are key.
- Include interactivity.
- Promotional material.
How do you get people to your booth?
7 Ways to Attract Attendees to Your Booth at #ATA2019
- Promote Your Booth on Social Media. Build pre-event interest by promoting your booth on social media.
- Host a Booth Event. A celebrity signing, product demonstration or another booth event can give exhibitors a huge edge.
- Offer Something Unique.
How do you attract people to your trade show booth?
8 trade show booth tips
- Use your mailing list to reach out to existing connections.
- Get in touch with bloggers, trade publications, and influencers before the event.
- Schedule social media posts and mention your trade show booth location.
- Use a mascot to attract visitors at your trade show booth.
- Set up a fun photo booth.
How can I make my booth stand out?
12 Ways to make your trade show booth stand out
- Use 3 bright colors to draw attention to your booth.
- Incorporate empty space into your trade show layout.
- Weave one clear theme throughout all your messaging.
- Tell your brand’s unique story.
- Incorporate your own products into your display in an original way.
How do I sell at a trade show?
- 10 Tips For Selling At Trade Shows.
- Know who you are.
- Have a sellable product.
- Craft a compelling story.
- Identify the best distribution channel for your company.
- Know your target buyer.
- Have your marketing & sales tools ready.
- Envision your booth display.
How do you stand out at an exhibition?
- Start with your story. It’s easy to cover an exhibition stand in vague brand messages and hope for the best.
- Give delegates what they want. For the duration of the event, your exhibit is where your brand lives.
- Give delegates what they won’t expect.
- Offer exclusivity.
- Provide the warmest welcome (and have the most fun)
How much does it cost to exhibit at a trade show?
Your trade show budget should be roughly three times the amount you plan to spend on your exhibit. On average, it costs about $100-$150 per square foot of floor space. A 10×10 booth space will cost around $14,000, with a total budget of $42,000. Larger 20×20 spaces cost up to $20,000, with a total budget of $60,000.