How do I identify my benrus watch?

How do I identify my benrus watch?

Identifying vintage Benrus watches is relatively easy given the fact that each of their different timepieces have their company name printed directly onto the dial. Similarly, the company name can be found on the back of the case in the odd instance that it is not visible on the dial.

Are Benrus watches still being made?

The Return of Benrus Watch Company Kicks off with New Heritage Collection. Earlier this month, the 1921-founded, New York-based watch company Benrus has relaunched its historic brand and introduced the new, vintage-inspired Heritage collection.

Are Benrus watches any good?

Benrus / Belforte – Benrus is the highest priced maker on this list. They were larger than Bulova in their day, and made really great watches. You can find them for really great prices. Belforte watches are also of great quality, but sell cheap because the name is less known.

When were Benrus watches made?

1921: The Benrus watch company is born Back in the 1920s, following the First World War, wristwatches were making an appearance and gaining popularity over pocket watches. The Lazrus brothers saw this shift in the watch world as a chance to produce wristwatches powered by Swiss movements for the large public.

When did benrus go out of business?

The company was sold to Victor Kiam, later of Remington Razors, in 1967. Over the next ten years, the company suffered in competition against inexpensive Japanese wristwatches, adopting a strategy of diversification into military timepieces and costume jewelry. Nonetheless, Benrus filed for bankruptcy in 1977.

What happened to benrus watches?

The Benrus brand thrived during the 1980s and 1990s until it was sold to Gruen Watch Co. Berger, a watch importer which had previously acquired the Elgin and Waltham brands.

Where are benrus watches manufactured?

the bulk of the manufacture took place in Switzerland. Benrus also had a factory in Waterbury CT which is where they made the cases for Benrus watches.

Where are benrus watches made?

While some watch assembly took place there, the bulk of the manufacture took place in Switzerland. Benrus owned a factory in la Choux de Fond where watch movements were assembled.

How can you tell how old a watch is?

To determine the age of your watch, you will need to open your watch and find the serial number on the watch’s movement. This crucial figure will indicate the manufacture date. (Unfortunately, you cannot rely on the number stamped outside on the watch case which is largely used only for identification purposes.)

What kind of watches do Benrus Watches have?

Hollywood collectors and watch enthusiasts alike enjoy collecting these watches because of their cultural relevance. Perhaps the most collectible of all vintage Benrus watches is their 1970s military dive watch series, the iconic Type I and Type II.

Who is the founder of Benrus Watch Company?

The roots of Benrus go back to a watch-repair shop founded in New York City in 1921 by a Romanian immigrant named Benjamin Lazrus. One of three brothers, Lazrus quickly branched into the manufacture of watch cases, which he’d fill with movements,…

When did the Benrus Sky Chief Watch come out?

The company introduced the concept of affordable luxury watches as the business grew in the 1930s. The Benrus “Sky Chief” model was developed in the 1940s as the “Official Watch of Famous Airlines.” By the 1950s, Benrus was advertising in a wide range of publications, including “Life” and “Ebony” magazine.

What kind of watch was the Benrus Dial O Rama?

Benrus’ reaction to the avant-garde movement of the mid-century was to release their own stylized wristwatch entitled the Dial-O-Rama. This unique watch exhibited a jump dial which displayed the time of day through a small aperture using two different numbered discs.

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