How do I find my brand identity?
Follow the tips below to pinpoint your brand and start to grow your identity.
- Identify Why You Are Selling. It is easy to say that you are selling cars or website development, but that isn’t deep enough to help you build your brand.
- Discover Your Values.
- Remember Your Audience.
- Create Continuity.
- Allow Adaptation.
What is a brand identity logo?
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image.
Is logo part of brand identity?
A logo at its most basic is simply an icon, written text, or both that tells people your brand name and what your business does. In the grand scheme of things, a logo is important; it’s a key part of a brand’s identity, it helps build brand recognition, and it can convey elements of your brand’s personality and value.
What are the 12 brand archetypes?
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
What is the difference between brand mark and trademark?
Brand helps in identification of the product of a company, while trademark helps in preventing others from copying. If a brand has not been registered, anyone can copy it, and there is no provision of any penalty, while in case of trademark violation, there is legal action available.
Is the logo your brand or your identity?
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand.
What do you need to know about a logo?
To understand what a logo is, we must first understand what it is for. A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business.
How does identity design work for a company?
In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth.
Why do people like a classic style logo?
A classic style gives you better staying power and can help you reach a broader audience. This aesthetic keeps it simple and doesn’t venture out into crazy color palettes, graphics or fonts. A classic style tells people that you are reliable and down to earth.