Who is innocent drinks target market?
With the re-positioning of the Innocent brand in the United Kingdom Market, Innocent Company aims at changing the consumption patterns among its target group of 18-34 years old. This is in order to increase its volume sales and revue.
How is branding used by Innocent Smoothies?
It’s this premise that Innocent Smoothies have adopted throughout their branding and marketing channels. Messaging taglines ‘the fruit, the whole fruit and nothing but the fruit’, ‘heavenly elevenses’ and ‘innocent by nature’ – are playful and packed with lively energy that makes people smile.
What makes innocent drinks successful?
Perhaps one of the most important ways that Innocent have gone about creating a successful brand is that they have engaged and involved customers in their story and products from the outset.
How smoothie brand Innocent became a bestseller?
After Innocent secured deals with all the main UK supermarket groups – helped by buying up billboard advertising near their head offices – its sales rocketed, and continued to grow strongly until everything went wrong in 2008.
What type of enterprise is innocent smoothies?
Beverage
Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company….Innocent Drinks.
| Industry | Beverage |
|---|---|
| Website | www.innocentdrinks.co.uk |
Why did innocent smoothies start?
We started innocent back in 1999 with a dream to make it easier for people to do themselves some good. We took our smoothies along to a music festival, where we put up a big sign asking people if they thought we should give up our jobs to make drinks out of crushed fruit instead.
How do innocent promote their products?
Besides various television adverts and other advertising Innocent Drinks regularly publish press releases on their website in order to explain their products and strategies (Unattributed, 2015a). They announced, for example, the deal with Coca Cola and the launch of their new coconut water.
Who are innocent competitors?
Top Competitors of Innocent Drinks
- Jamba Juice. 933. $71 Million.
- AJE. 13,000. $1 Billion.
- Wahaha. 30,000. $17 Billion.
- Smoothie King. 500. $33 Million.
- Eckes-Granini. 1,747. $974 Million.
- Boost Juice. 1,157. $74 Million.
- Frucor. 807. $740 Million.
- Juhayna. 2,633. $517 Million.
Who set up innocent smoothies?
Richard Reed
Innocent Drinks/Founders
Where do Innocent smoothies sell their products?
Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week.
What did Richard Reed do?
He is the co-founder of Innocent Drinks (founded in 1999 ), an international company producing fresh fruit smoothies and vegetable pots sold in various outlets around the world, and of Jamjar Investments (founded 2012). He pioneered “wackaging” – quirky messages on packaging – of products such as smoothies.
Why did innocent choose its name?
One of the challenges was finding a suitable name that captured the natural, healthy spirit of the brand. This alone took nine months, as they came up with all sorts of names – including Fast Tractor, Hungry Aphid, Nude and Naked, before they finally decided on the name Innocent.
How old is Innocent smoothie company in the UK?
Innocent has become ten years old this year. It is now the largest smoothie brand in UK and the fourth largest overall. The company has achieved a sale of over 100m pounds within a span of ten years and it has now around 250 employees.
What is the marketing strategy of Innocent smoothies?
Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position.
What kind of products do Innocent Drinks make?
Innocent drinks has a long range of products which they claim to be made up of pure and fresh fruit and which are free from any kind of preservatives. Their products include smoothies, yogurt drinks, thickies, kids smoothies (taking account of those fruits which children like the most), pure fruit squeezes.
Who is the brand manager for innocent juice?
The juice and smoothie brand wants to place more focus on the products that it produces, which is something it has been working on over the last 2-3 years, according to Innocent’s brand activation manager Jamie Sterry.