Who is the target audience for Old Spice?
Their target was young guys between the ages of 12 to 34, to compete with Axe. They were aiming to reach an audience of guys who want to smell great, but not to take themselves to seriously. Old Spice had created a niche for itself as a product for older, more serious men and they wanted to move away from that.
What social media does Old Spice use?
The first Old Spice videos provoked a lot of comments on various social sites like Facebook, Twitter, Reddit and so on. So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel. Of course the Old Spice guy also has a Twitter profile and Facebook Page.
Who Does Old Spice marketing?
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign’s initial 30-second commercial.
How much money does Old Spice spend on advertising?
Old Spice is part of The Procter & Gamble Company. They spent under $100 million on advertising in digital, print, and national TV in the last year.
Who are Old Spice competitors?
Top Competitors of Old Spice
- American Crew. 124. $25 Million.
- CREMO. $8 Million.
- LaVERDAD Marketing and Media.
- Norelco. $7 Million.
- Duke Cannon Supply. $9 Million.
- Beardbrand. $7 Million.
- Uppercut Deluxe. $6 Million.
- NYR Organic. 100. $19 Million.
What is the message of Old Spice?
Old Spice’s Message: Smell Good.
Which social media marketing lessons can we learn from Old Spice rebranding campaign?
5 Marketing Lessons From Old Spice
- Put the focus on short, snappy video content. A recent online video study shows that 82 percent of Internet users watch online video at an average of 5.6 hours a week.
- Pump out the content.
- Keep fans engaged.
- Market everywhere at once.
- Trust your marketing team.
Who owns Old Spice?
Procter & Gamble
It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz’s soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men’s product being released before Christmas at the end of 1937.
Which is better AXE or Old Spice?
However, which is actually better – Axe or Old Spice? After using both in the past – and still a fan of Axe body washes, my verdict is: Body washes: Axe wins with cool stuff like Dark Temptation. Body sprays: Old Spice is better in general – here’s their best, a mild, gentlemanly scent…
Is Isaiah Mustafa the Old Spice Guy?
Isaiah Mustafa, the Old Spice Man, used to be a professional athlete. Those muscles aren’t all for show. Prior to landing the Old Spice commercials, Mustafa was in the NFL for four years, playing as a wide receiver (via The Los Angeles Times).
How many views did Old Spice get on YouTube?
Within 30 days of the launch of the campaign, Old Spice saw over 40 million views on YouTube, and a 107% increase in body wash sales. If playback doesn’t begin shortly, try restarting your device.
How did Old Spice change their target audience?
The first is the way they marketed to their new target audience. In the past, Old Spice was advertising to the older, 40-60 year old market. After assessing market trends, they switched their target market to users who are in the 18-34 year range. This is much easier said than done.
How old are the people who use Facebook?
In fact, 95 percent of the U.S. population know what Facebook is, meaning that it’s more well-known than its closest competitors like Instagram, Twitter, Snapchat, and Pinterest. Age appears to be a differentiating factor for users when it comes to Facebook usage: 74 percent of Facebook users in the U.S. are between 35 and 54 years old.
What are the stats and demographics of Facebook?
Facebook by the Numbers: Stats, Demographics & Fun Facts 1 Company Info. URL: https://www.facebook.com 2 Facebook Statistics. Facebook users are 1.19 billion female and 1.51 billion male. 3 Fun Facts. Facebook accounts for over 45 percent of monthly social media visits. More than 4 billion video views take place on Facebook every day.