What logos did Ivan Chermayeff design?
The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm, and many others. Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal in 1979.
What made Ivan Chermayeff’s logo designs so legendary and unique?
Instead of overcrowding the design and adding too many elements, Chermayeff went for a stripped-down approach, and focused on using a monochrome palette for a high-contrast finish that is instantly iconic and eye-catching. Many times, in design, it’s tempting to add more to make logos multi-colored and dazzling.
What did Ivan Chermayeff design?
Ivan Chermayeff, a graphic designer who forged some of the most recognizable corporate logos of the second half of the 20th century — including those of the cable channel Showtime, the publisher HarperCollins and the Smithsonian Institution — died on Saturday at his home in Manhattan. He was 85.
Where is Ivan Chermayeff from?
London, United Kingdom
Ivan Chermayeff/Place of birth
Who designed National Geographic logo?
The National Geographic logotype was developed by the New York-based brand design agency Chermayeff & Geismar.
Who made the Mobil logo?
Chermayeff & Geismar
In the mid-1960s, architect Eliot Noyes designed a modern service station concept, and Chermayeff & Geismar developed a new logo and graphic identity for Mobil Oil Corporation.
Who designed the Showtime logo?
Ivan Chermayeff
Showtime Logo- Ivan Chermayeff This logo was created for the SHOWTIME tv channel back in 1997, and since then has stayed the same, or very similar.
Who is Sasha Chermayeff?
Sasha Chermayeff is an artist who has been working in oil paint for 40 years, and is a veteran of group shows in New York and around the world. She lives and works in the Hudson Valley since 1993, painting landscapes in her backyard next to the Catskill Creek and abstractions in her Catskill studio.
What is the meaning of National Geographic logo?
Meaning and history The National Geographic Channel visual identity hasn’t changed much since the introduction of its logo in 1997, just the typeface was redesigned and the four versions of the NatGeo logo have been switching between those two fonts.
What is the National Geographic font?
Geograph
Back Story: Geograph is the official brand typeface of National Geographic, the cross-platform media company best known for its yellow-framed magazine.
What does the Mobil logo mean?
The letter ‘O’ is colored red whereas the other letters of Mobil are colored blue. Red stands for the passion of Mobil towards its customers, while blue characterizes the reliance, trust and commitment. Font of the Mobil Logo: The bold font of the Mobil logo is presented in a unique style.
How did Ivan Chermayeff and Tom Geismar meet?
Ivan Chermayeff and Tom Geismar met as students at Yale in the mid 1950s. They were doing research for papers on typeface design. In the spring of 1957 they teamed up with Robert Brownjohn to form Brownjohn Chermayeff Geismar. Three years later, Brownjohn left the partnership.
What kind of logos did Ivan Chermayeff create?
Logos had a straightforward design with a clearly written corporate name. No company in their right minds would have chosen an abstract image to represent them, or so they thought. Instead, Chermayeff and Geismar presented Chase with an image that was first met with hesitance.
Who are some famous Chermayeff and Geismar logos?
Among the companies that boast a Chermayeff and Geismar-designed logo: Chase Bank, PBS, Barney’s, NBC, National Geographic, NYU, The Smithsonian, Cornell University, Brown University, HarperCollins, Showtime, Mobil Gas, PanAm, and Merck.
Who was the first person to design the IBM logo?
Then came Paul Rand with his iconic rendering of the IBM logo in 1956. Many design historians see this as the definitive turning point in logo design. Shortly thereafter, Ivan Chermayeff and Tom Geismar founded a design firm that would take things one step further.