What is the siren on the Starbucks logo?
The famous twin-tailed siren on Starbucks’ logo was inspired by Greek mythology. According to these stories, it was assumed that sirens were creatures that lured sailors in order to attack and devour them off the coast of an island in the South Pacific.
Is there something hidden in the Starbucks logo?
That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author Herman Melville’s Moby Dick novel, but the famous Siren logo was discovered while scouring old marine books.”
Is Starbucks changing their logo?
The Seattle-based coffee corporation announced Wednesday that they were changing their logo, stripping off all text – both the name “Starbucks” and “coffee,” their signature product – and enlarging their stylized mermaid.
Is the Starbucks logo a mermaid or siren?
From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.
What does a two tailed mermaid mean?
These snake-ladies or mermaids are believed to be a guides for the souls of the dead. Their double tail suggests their mastery of two realms, earth and the underworld, or earth and the sea, as well as the giving and taking of life.
Why did Starbucks remove equal?
Starbucks’ move is part of a push by the beverage industry to embrace alternatives to low-calorie sweeteners such as Splenda and Equal, which some consumers view as overly processed and artificial. But the sweetener has been difficult for soda makers to use in its pure form because of reactions to its aftertaste.
What is a siren vs Mermaid?
The main difference between sirens and mermaids is that sirens are usually depicted as evil temptress’ that lure sailors to their deaths, while mermaids are usually depicted as peaceful, non-violent creatures that try to live their lives away from human interference.
How did Starbucks choose their logo?
Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea . An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut.
What is the Starbucks slogan?
Here are a couple of Starbucks slogans that you’re bound to love: Coffee that inspires It’s not just coffee. It’s Starbucks. Brewed for those who love Coffee Our way of loving you back You’re a sip away from GOLD A taste of the holidays Double the you Taste the best of summer To get you through those all nighters Find your glow
Who designed the Starbucks logo?
The original design was discovered by Terry Heckler. He found the old photo of a Norse woodcut of the sea witch in old marine books. Although he didn’t draw the image, he did make the discovery of the ancient image. Revisions to the original image were made by the in-house design team at Starbucks with assistance from Lippincott.
What is the Starbucks symbol?
In 75 countries around the world, the green apron is the symbol of Starbucks, signaling a warm welcome and expert coffee craft from the more than 300,000 baristas who wear one each day.