What is the cost of Nirma washing powder?
Nirma Washing Powder, Pack Size: 1 Kg, Rs 44 /kilogram Yash Enterprises | ID: 19400850088.
Is Nirma powder good?
Quality: Quality of Nirma powder is below par with many other popular brands like Rin, Tide, Surf Excel and some others. having mentioned that I refer to the quality of washing it provides. It is not capable of removing even the weakest spots on clothes.
Is Nirma washing powder is available in India?
Wheel Active 2 in 1 Detergent Powder – Clean and Fresh (Blue) Det……Nirma Advance Powder – 1 kg Detergent Powder 1 kg.
| Brand | Nirma |
|---|---|
| Quantity | 1 kg |
| Type | Hand Wash Detergent |
Who was the Nirma girl?
The foundation of this brand was laid in 1969 by Karsanbhai Patel, a resident of Gujarat, who started Nirma in the name of his daughter. Karsan Bhai (Karsanbhai Patel) had a daughter, whose name was Nirupama. Karsan Bhai loved his daughter very much and used to affectionately call her as Nirma.
What is the price of Surf Excel 1kg?
Surf Excel Easy Wash Detergent Powder, 1 kg
| MRP: | Rs 140 |
|---|---|
| Price: | Rs 133 |
| You Save: | 7 |
| (Inclusive of all taxes) |
Is Nirma a wash?
Nirma is a group of companies based in the city of Ahmedabad in Gujarat, India, that manufactures products ranging from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and injectables….Nirma.
| Type | Private |
|---|---|
| Founded | 1990 |
| Headquarters | Ahmedabad, Gujarat, India |
| Area served | India |
| Key people | Karsanbhai Patel (CMD) |
Who is owner of Nirma company?
Karsanbhai Patel
Low-profile founder of Nirma, Karsanbhai Patel, started out mixing detergents in his backyard and selling them door-to-door on his bicycle. His low-price Nirma brand sparked a detergents war with bigger rivals such as Unilever and Procter & Gamble.
What is the price of Ariel?
Ariel Complete Detergent Washing Powder, 1 kg Get 500 gm Free
| MRP: | Rs 280 |
|---|---|
| Price: | Rs 266 |
| You Save: | 14 |
| (Inclusive of all taxes) |
Is Ariel better than Surf Excel?
Ariel is a new entrant in Indian market as compared to Surf Excel, while the competition for Surf Excel has increased over the years….Ariel vs Surf Excel.
| Factor | Ariel | Surf Excel |
|---|---|---|
| Price | Higher price | Low price |
| Wash Quality | Slightly better efficiency | Decent washing |
| Amount of Detergent Needed | Lesser quantity | More quantity |
Why is Nirma Washing powder a good product?
To cater to the needs of the specific target audience, Nirma launched a good quality product at a very affordable price. The objective is to convert the non-users of detergents into users and also prevent the competitors and local manufacturers to lure away the prospective Nirma consumers by sub-standard products.
When did Nirma come out with blue washing powder?
Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40 % lesser, thus providing a very attractive ‘value-for-money’ proposition.
What was the market share of Nirma in 1988?
By 1988, Nirma had close to 60% Market share, which reduced to 12% by 2015 but less than 6% in 2019 due to competition by indigenous brands like Ghadi. (Again story for another time that how Ghadi beat Nirma at its own game) Fast forward to 2010, Nirma decided to de-list itself from the stock exchange.
Why are people so loyal to Nirma brand?
Owing to its unique environment-friendly, phosphate-free formulation, the consumers became loyal to this brand, helping it to over-take the decades’ old brands, in terms of volumes.