What are expandable banners?
An expanding creative is an ad with two sizes, an initial size and a larger size . The smaller size fits within a standard banner ad space, while the larger size appears to expand outside the initial ad boundaries. The ad can expand automatically or when a user clicks or rolls over it.
What is a leaderboard in advertising?
A leaderboard is the first to load banner ad, at the top of the page, above the content. They are the first advertisement seen when a user visits a page and are a large, highly visible size. They offer advertisers a great deal of space in a prominent position without intruding on content.
What does a leaderboard ad look like?
A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner.
What is MPU in digital advertising?
MPU (Mid-page Unit), also sometimes called a medium rectangle, is a banner ad that is 300 pixels wide and 250 pixels high. This type of website banner ad usually appears on either the left or the right of a webpage, and as the name suggests, it usually appears mid-page.
What is a floating ad?
If you have ever been to a Web site that uses them, you know what “floating ads” are. These are ads that appear when you first go to a Web page, and they “float” or “fly” over the page for anywhere from five to 30 seconds.
What size is a leaderboard?
Also known as a super banner, this type of website banner ad usually appears at the top of the page in a premium position. Generally speaking, leaderboard banner dimensions are 728 pixels wide and 90 pixels high.
What is website leaderboard?
A Leaderboard Ad is a wide rectangular advertising space that measures 728-pixels-wide by 90-pixels-high (728×90) that can be seen at the top of website pages. It is the first ad seen on a page.
How do you make a leaderboard ad?
To add a leaderboard insert a IntValue inside of the player object, to add a stat insert a IntValue inside the leadestats. ROBLOX defines a leaderboard as an object that is named as ‘leaderstats’ and is located in the player object.
What is a skyscraper ad?
What is a Skyscraper Ad? A skyscraper is a vertical banner which appears as a website banner ad or even a social media ad. The dimensions of a skyscraper banners in our world tend to be either 160 x 600 pixels or 120 x 600 pixels.
What is the difference between MPU and MCU?
Microcontrollers (MCUs) tend to be less expensive than, simpler to set-up, and simpler to operate than microprocessors (MPUs). An MCU can be viewed as a single-chip computer, whereas an MPU has surrounding chips that support various functions like memory, interfaces, and I/O.
What is a rich media ad?
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. Rich media lets agencies create complex ads that can elicit strong user response.
Why are leaderboard ads good for expandable ads?
A leaderboard ad is especially good for expandable ads, as their usual top-middle positioning on a website means that they can expand in a practical (and eye-pleasing) manner. They are also often used when other bits of advertising code(such as tracking or overlays/floaters) needs to piggyback onto a page, as they generally load first.
What can a Super leaderboard be used for?
Super Leaderboards are generally used as regular ad units in multi-sized ad slots. They can also be used as Pushdown ad units. This means the 970×90 appears across the top of a site when it first loads, pushing down the content. The larger 970×250 Billboard unit is generally used for this however as it is a much more successful ad unit.
How big is a leader board banner ad?
A leaderboard ad is a 728×90 banner ad used in online advertising. The leaderboard size is 728 pixels wide by 90 pixels tall. Skip to content Close Home Online Advertising Glossary
How big is a Mailchimp Super leaderboard ad?
This Super Leaderboard ad for MailChimp (which is a great service by the way) runs in a multi-sized ad slot in the middle of the page. It shares a space with 728x90s as well as 970x250s. The super leaderboard dimensions are 970 x 90 pixels. Below is a live example of this ad unit.