What was Jan tschichold known for?
Jan Tschichold, (born April 2, 1902, Leipzig, Germany—died August 11, 1974, Locarno, Switzerland), German typographer and author who played a seminal role in the development of 20th-century graphic design and typography.
What was the main idea behind Jan tschichold new typography?
¹ Jan Tschichold was a German typographer who rose to prominence in the 1920s and would be instrumental in shaping the printed page that we say today. Tschichold believed that clarity, rather than beauty, was the highest form of book arts.
What is Jans type of design style?
Jan Tschichold : Design Is History. Tschichold claimed that he was one of the most powerful influences on 20th century typography. He condemned all typefaces except for sans-serif types, advocated standardized sizes of paper and set forth guidelines for establishing a typographic hierarchy when using type in design.
What did tschichold advocate?
He advocated for standardized paper sizes and also for rules of type hierarchy. Tschichold was an advocate for standardization and clarity in design throughout his career. Later, he designed the iconic Penguin book covers, which are still incredibly well-known, popular, and copied today.
Who surname wrote the new typography?
Jan Tschichold
He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures….
| Jan Tschichold | |
|---|---|
| Occupation | Calligrapher, typographer, book designer |
What is grunge typography?
Grunge Typography Words, textures, backgrounds that formed posters and ads for various things were designed in a very interesting and different typography style. A style called Grunge that became ubiquitous throughout the years and it became the largest, most widespread movement in recent design history.
What kind of type does tschichold advocate?
Tschichold soon became a strong advocate of Modernist design which he manifested through influential magazine supplement published in 1925. Two years later he held a personal exhibition showcasing Modernist design. Moreover, his magnum opus Die neue Typographie is testimonial of his support for Modernism.