What is Nike Find Your Greatness about?
“The idea behind ‘Find Your Greatness’ is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level,” said Greg Hoffman, Nike VP of Brand Design & Communications.
When did Nike Find Your Greatness campaign?
2012
In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England.
What is Nike’s new ad?
NIKE has launched a new campaign that strives to bring innovation and inspiration to every athlete. and by athlete they mean everybody, because to them, if you have a body, you are an athlete. titled play new, the campaign emphasizes the joy of moving the body, even if you are rubbish at it.
Who is in the Nike ad?
New Nike ad features Grizzlies star Ja Morant & the city of Memphis. As Ja Morant said, question those who question your game.
Why are Nike ads successful?
Nike marketing campaigns trade heavily on authenticity. They usually feature real athletes rather than actors and set out to tell their stories in a way that inspires other ordinary people to find success through sports. What really makes these ads stand out, though, is that they go beyond the sports themselves.
What is the saying about greatness?
“Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” “Keep away from people who try to belittle your ambitions.
How do you explain greatness?
Greatness is defined as being larger than ordinary size or ability, or being higher in degree or importance. An example of greatness is finding a cure for cancer. The state, condition, or quality of being great; as, greatness of size, greatness of mind, power, etc.
How many views has the Nike Find Your greatness video had?
This one video had more than 4 million views, and Nike’s campaign was featured in the media almost as much as Adidas was during the Olympics. If playback doesn’t begin shortly, try restarting your device.
Who are the people in the Nike Find Your Greatness campaign?
The campaign focused on identifying with your everyday athlete. The majority of Nike’s consumers don’t compete in the Olympics; they are high school basketball players, morning joggers, cyclists, and swimmers.
When does find your greatness come out on TV?
The film will then appear on TV in 25 countries on July 27. As “Find Your Greatness” seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more.
When does the Find Your Greatness campaign start?
The centerpiece of the campaign is a “Find Your Greatness” film that breaks through social media and digital channels on July 25, supported by a global YouTube homepage promotion on July 26. The campaign is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness.