What is above the fold in digital marketing?
Above the fold refers to the part of an email message or webpage that is visible without scrolling. According to the Wikipedia entry for Above the fold, “Most web design advice available today encourages designers to place important information at the top of the website, but also to prioritize usability and design.”
What needs to be above the fold?
‘Above the fold’ refers to the section of your site that first greets users when they land on a page. The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll. Ideally, it should convey what an organization does and its associated benefits.
How important is above the fold?
Why is above the fold important? Content layout and placement is important because content that appears above the fold is what is first visible when a user loads the page. It is prime real estate that gets the most attention from users.
What is above the fold content SEO?
What is above-the-fold SEO? “Above the fold” basically means how Google (and users) see your content when your page loads and without having to scroll. The “fold” refers to the invisible line dividing the content you see before scrolling, and the content you see after you start scrolling down the page.
Does above the fold matter?
The simple answer is yes, but not for the same reasons it once was. When it comes to the design of your website, you do need to place extra attention above the fold, but only in the sense that the top of your page should clearly explain your value proposition and also entice users to continue scrolling.
What is meaning of above the fold?
Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Above the fold is sometimes used in web development to refer the portions of a webpage that are visible without further scrolling or clicking.
How do you optimize above the fold?
Using a responsive design that automatically adjusts to fit the device helps to ensure the area above the fold is optimized across platforms. However, for many websites, it’s best practice to design for the mobile version first to make sure the area above the fold looks as good as possible.
Is above the fold a myth?
Myth #1: People don’t scroll below the fold The term ‘above the fold’ actually predates the digital era and was first coined in relation to broadsheet newspapers. Newspapers are usually displayed on newsstands folded in half so that only the top half of the front page is visible to potential punters.
Does above the fold affect SEO?
Quick answer: yes. Long answer: there is not much information out there on how pushing your main content above the fold directly impacts SEO in 2019. Anecdotal research shows that the highest ranking sites also tend to show content above the fold – which can be a critical signal.
What is ATF in SEO?
Above the Fold (ATF) ATF represents search engine rank results that are above the fold; results that do not require the user to scroll in order to view them. This is an illustration of what users of Google Search might see above the fold depending upon their screen resolution.
Where does the term above the fold come from?
The concept of above the fold goes back centuries, to the beginnings of the printing press. Newspapers, due to the way they were printed on large sheets of paper, were folded once they hit the news-stands. This led to only the top half of the paper is visible to the passer-by.
What is the technique called above the fold How is it related to the websites?
Above the fold is an important principle in web design. It describes the part of a website that can be seen directly under the page’s call to action. Even though most studies now assume that users (to a certain extent) are used to scrolling, many marketers are convinced that important content still belongs at the top.
What is above the fold in web design?
Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads.
Which is above the fold or below the fold?
above the fold. Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold.”.
Where does the lead story go when the paper is folded?
The paper’s headline and lead stories are placed on the portion of the front page that remains visible to the reader when the paper is folded horizontally for display on a newsstand. Usability expert Jacob Nielsen estimates that a webpage visitor spends 80% of the visit viewing above the fold content .