Do postcard mailings work?
The truth is that postcard marketing really does work. In fact, it’s even more effective than some of the most popular digital channels and has a higher ROI too.
How do you make the best postcards?
Read on for our top 10 postcard design tips and ensure you get the most from your next postcard.
- Review the essential quality of your postcard.
- Colour Creates Visual Interest.
- Include Photos where Relevant.
- Display your logo prominently.
- Keep it Simple and Direct.
- A Clean Composition works Best.
- Stand out from the Crowd.
How do you open a postcard?
Step by Step: How to Address a Postcard
- Use the back of the postcard to address the recipient.
- Write the recipient’s address on the right hand side of the postcard.
- Address the person you’re sending your card to on the left hand side of the postcard.
- Write the date.
- Write your handwritten message.
- Sign your postcard.
Can I make and send my own postcard?
Making your own postcard can be as simple or complex as you choose to make it. You can start with plain, store-bought cardstock and print a lovely picture on the front and leave things at that. Nothing is worse than having your homemade postcard shredded in a postal machine.
How much does it cost to mail a 2020 postcard?
U.S. Postal Service Announces New Prices for 2020
| Product | Current | Proposed |
|---|---|---|
| Letters (metered 1 oz.) | 50 cents | 50 cents |
| Flats (1 oz.) | $1 | $1 |
| Outbound International Letters (1 oz.) | $1.15 | $1.20 |
| Domestic Postcards | 35 cents | 35 cents |
Do postcards get returned to sender?
The Postal Service also encourages mailers to use return addresses so that they can send back any undelivered pieces. After 18 months, (or if the postcards are undeliverable for any reason) the Post Office will return the cards to the sender with the reason for non-delivery.
How do I create a postcard for marketing?
Postcard design: How to do it well
- Keep it simple.
- Craft a great headline.
- Use high-quality imagery.
- Personalize with data.
- Promote a compelling offer.
- Have a single, clear call to action.
- Track and attribute the results.