Why did Roku acquire dataxu?
“Acquiring dataxu is a natural progression of our ad tech strategy to offer more buy-side tools and to provide the industry’s best holistic TV plus OTT planning and buying solution that delivers better results for TV buyers.”
When did Roku acquires dataxu?
October 22, 2019
– October 22, 2019 – Roku, Inc. (NASDAQ: ROKU) today announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns.
What companies acquired Roku?
The streaming device maker is acquiring Nielsen’s Advanced Video Advertising business, which includes video ad insertion and content recognition, or ACR, technologies. As part of the acquisition, the two companies will also partner more closely on ad and video measurement.
Who owns dataxu?
Roku, Inc.
dataxu/Parent organizations
Is Dataxu a DSP?
Roku said Tuesday it rebranded dataxu, the DSP it acquired last October, and is introducing it as a programmatic ad-buying platform called OneView, with capabilities powered by Roku’s first-party data.
How much did Roku buy Dataxu for?
Roku is buying Dataxu, a platform that lets marketers plan and buy video ad campaigns, for $150 million in cash and stock. The deal was announced Tuesday morning.
Who invented Roku?
Anthony Wood
Roku, Inc./Founders
What is Roku business model?
Roku is a company that creates streaming devices that allow you to consume content, such as games or movies, via the internet. Roku makes money via hardware sales, by licensing its Roku operating system, advertising on The Roku Channel, branded content, as well as through its premium subscription marketplace.
How much did Roku pay for Dataxu?
Roku is buying ad tech company Dataxu in $150 million deal. Roku said it has entered into an agreement to buy Boston-based demand-side platform Dataxu. Dataxu provides marketers with automated bidding and self-serve software to manage ad campaigns programmatically across digital platforms.
What SSP does Roku use?
The Xandr advanced TV SSP, for instance, or other OTT platforms like Hulu that have open exchanges, are all in the mix. Roku always had this plan for dataxu – which is also why Amazon Fire TV booted dataxu out of its addressable ad-buying program shortly after its acquisition.
Is Hulu a DSP?
Hulu does have additional DSP partners, so please reach out to your Hulu Sales rep for the extended list of DSP partners we work with, or if there is a partner that you’d like to certify with us.
How does advertising on Roku work?
Channel sets up its own ad server and manages its own advertising demand. 30% of all advertising inventory is routed to Roku to be filled. Channel uses a revenue-share tag provided by Roku on ads delivered on the platform. Roku will have first right to fill advertising inventory.