What is a good direct marketing response rate?
Normal Rates of Return on Direct Mail Campaigns 5 to 2% return rate is about average for a direct mail marketing campaign. That means that you can expect around 1 or 2 purchases or responses per 100 mailers with a standard campaign.
What is the average response rate for a direct mail campaign?
According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.
Does direct mail have a high response rate?
Compare Direct Mail Response Rates According to the DMA, direct mailing is still the most effective form of direct marketing, with a 4.4% response rate. Compared to email’s average response rate of 0.12%, this is a clear indicator of the important of mail marketing.
Is direct marketing declining?
The volume of direct mail sent out in the past few years has had its ups and downs, dropping 5.1% from 85.5 million in 2016 to 81.2 million in 2017 only to rally in 2018 for a total volume of 82.3 million (up 1.4% y-o-y). The latest decline brought the number of pieces of advertising mail sent out down to 76.2 million.
How effective is EDDM?
EDDM is cost-effective. In addition, the cost of EDDM per piece is approximately one third of the cost of a first class stamp. EDDM simply saves you time and money while still effectively promoting your business. 1. Every Door Direct Mail (EDDM) is cost-effective.
What is the ROI on mailers?
According to a recent study from DMA, the median Direct mail ROI is 29%.
What is the ROI on direct mail?
Direct Mail has a High ROI Well, it does. Direct mail has a median ROI of 29%, putting the ROI in third behind email and social media marketing in terms of ROI.
Is direct mail Effective in 2021?
In 2021, standard direct mail open rates can reach nearly 90%. Compare that to the 23% open rate that Mailchimp estimates email marketing enjoys, and the power of direct mail becomes evident. Beyond open rates, Forbes estimates that 42% of recipients read, or scan, the advertising mailers they receive.
How much does EDDM postage cost?
Pricing. The cost of EDDM Retail is $0.20 per piece. After all is said and done, the postage savings can reach up to 7 cents over standard letter mail, or 3.5 cents over 4×6 postcard first class postage rate.