What is a good impact factor for a marketing journal?
The 2020-2021 Journal Impact IF of Journal of Marketing is 9.462, which is just updated in 2021.
Is the Journal of Marketing a refereed journal?
J. Mark. OCLC no. The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing.
What is consumer and marketing?
Consumer market: Consumer markets are systems that allow consumers to make purchases or products or services. The power within a consumer market in the hands of the consumer. Marketing: Marketing is the advertising or promoting of a business or product in order to educate consumers on what buying options are available.
What is digital marketing journal?
Introduction. Page 1. 69. ISSN 1849-5664 (online) http://researchleap.com/category/international-journal-of-management-science-and-business-administration. ISSN 1849-5419 (print) International Journal of Management Science And Business Administration Vol 1.
Is journal of marketing peer reviewed?
Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.
Where can I find the impact factor of a journal online?
You can either refer to the Journal Citation Reports (JCR) or the Scopus® database to find the impact factor of the journal. The data from the Scopus® database can also be found at resurchify.com. You can find the impact factor of thousands of journals on this website.
How is impact factor calculated for journals?
Thus, the impact factor of a journal is calculated by dividing the number of current year citations to the source items published in that journal during the previous two years (see Figure 1). All things being equal, the larger the number of previously published articles, the more often a journal will be cited.
What are the roles of consumer in marketing?
Consumers play a major role in marketing research before a product or service is released to the public. Questioning them about the right price to charge and what marketing message appeals to them as a consumer can help guide your entire plan, particularly when releasing a new product or service.
What is the Journal of consumer marketing JCM?
Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies.
Is the Journal of consumer marketing a double blind review?
Also regularly featured is a concise review of the latest international research on franchising – an area which represents an enormous segment of our global economy. Every article published in the Journal of Consumer Marketing has been subject to a double blind review process to ensure its relevance and quality.
Which is the best journal for marketing management?
Journal of Marketing is a journal covering the categories related to Business and International Management (Q1); Economics and Econometrics (Q1); Marketing (Q1). It is published by American Marketing Association. The overall rank of Journal of Marketing is 133. ISSN of this journal is/are 15477185, 00222429 .
What is the impact factor of a journal?
The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly average number of citations of articles published in the last two years in a given journal.