What is a 301 URL redirect?
A 301 signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL. A 301 redirect passes all ranking power from the old URL to the new URL, and is most commonly used when a page has been permanently moved or removed from a website.
Are redirect chains bad?
They’ll Cause Crawling Issues Anything that confuses Google’s crawlers is generally going to be a bad thing. Redirect chains fall under the “bad things” category. That’s because there’s a chance that Google’s crawlers will give up on trying to find the final page in a redirect chain.
Is it safe to use a 301 redirect?
A 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.
How to do a 301 redirect in FTP?
Here are some basic 301 redirect examples via the .htaccess text file (please create or upload this file in the folder you want to perform the redirect from). For example placing the .htaccess file into the /www.domain.com/web/content/ folder (via FTP), will perform the redirect when a visitor goes to http://www.domain.com in their Web Browser.
Is there a way to redirect a webpage?
Refer to the 301 redirect tutorial for other methods on how to redirect a webpage. Since they are permanent redirects (not temporary for maintenance, etc.) 301 redirects pass between 90-99% of link juice (ranking power) to the redirected page. There are a number of reasons that you may need to direct one domain to another.
How does the.htaccess redirect tool work?
Note* This .htaccess method of redirection works ONLY on Linux servers with the Apache Mod-Rewrite moduled enabled. Then, when users or search engines visit your website, the .htaccess file will direct them to the correct location. Since it is a permanent redirect, the search engines will eventually replace the old domain with the new domain.