What are the different issues relating to rural marketing?
Rural markets typically signify complex logistical challenges that directly translate into high distribution costs. Bad roads, inadequate warehousing and lack of good distributors pose as major problems to the marketers.
What are rural marketing strategies?
Definition: A rural marketing strategy refers to the planning of adequate supply of consumer goods and agricultural input to the villages at an affordable price to fulfil the needs of the consumers residing in these rural areas. For Example; In rural markets, most of the selling products belong to spurious brands.
What are the 4 P’s of rural marketing?
Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability. In fact, rural markets have unlocked new fronts for the modern marketers.
What are the types of rural marketing?
Rural Marketing in India – Types of Rural Markets: Periodic Markets, Mobile Traders and Permanent Retail Shops
- Type # 1. Periodic Markets:
- Type # 2. Mobile Traders:
- Type # 3. Permanent Retail Shops:
- Types of Risk:
- Minimization of Risks:
What are the rural product strategies?
The product strategies used by companies in rural markets are as follows: ADVERTISEMENTS: Product Strategy # (a) Sturdy Products: The companies can come out with new products or promote existing products to suit field conditions in rural areas.
What challenges FMCG companies are facing in rural market?
There are many other challenges that FMCGs companies face in tackling rural markets, viz., geographically scattered nature of rural markets, their small size, remoteness, poor connectivity and tremendous heterogeneity.
What is the first and basic strategy for rural marketing?
Companies must follow the strategy of penetration pricing with the backup of a good quality product to be successful in the rural market. As ‘two for one’ deal and coupons are not very effective marketing tools, it is far better to price the product as low as possible in the first place.
How many types of rural development strategies are there?
Three distinct strategies for rural development may be identified: (i) Initially, in the 1950s, policy-makers stressed maximisation of economic growth by stepping up investment assuming that the benefits arising out of it would ‘trickle down’ and diffuse among all sectors of the rural society.
What are the components required for rural marketing?
“Rural Marketing is a process which starts with a decision to produce a saleable farm commodity, and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and includes pre and post harvest operations, assembling, grading, storage …
What is the target of rural marketing?
In a rural society, there are grades of people based on income, occupation and wealth. The educated youth, innovative farmers, village president are the important opinion leaders and marketers are targeting this group for promoting products and services.
What is the role of product strategies in rural marketing?
The prime objective is to design products to suit rural requirements. Conventional wisdom on rural marketing states that the needs of the rural consumers are similar to those of the urban consumers. Hence, the products made to urban specifications should suit the requirements of the rural consumers.
How can effective communication strategies be developed for rural marketing?
Effective Messaging in Rural Marketing Languages – The message should be easily understood by the rural consumer. It should be simple and use appropriate key words for instant connect. Message should reflect culture and religious sentiments of the audience. e.g. Dabur distributed religious calendars in rural markets.