How do you write a merger letter to an existing customer?

How do you write a merger letter to an existing customer?

Emphasize the good things the transition brings to the customer and describe the company’s excitement about how the merger allows for greater customer care or improved service levels. Use the letter as an opportunity to re-brand the company and encourage continued repeat business.

How do you write a merger announcement?

The announcement should include the following information:

1. Details about the companies.
2. Transaction effective date.
3. Reason for the merger or acquisition.
4. Goals, impacts, and new objectives of this transaction.
5. Information on the specific business being merged or acquired (What do they do?

How do you tell customers about mergers?

Include when you were founded, what achievements you’ve had, and where you are in this present day. Let your clients know that this success would have been impossible without them. Reason for the merger or acquisition: Explain why your organization decided to participate in this merger or acquisition deal.

How do you write a letter of merge?

How to Use Mail Merge in Microsoft Word

1. In a blank Microsoft Word document, click on the Mailings tab, and in the Start Mail Merge group, click Start Mail Merge .
2. Click Step-by-Step Mail Merge Wizard .
3. Select your document type.
4. Select the starting document.
5. Select recipients.
6. Write the letter and add custom fields.

How do clients communicate with mergers?

4 keys to effective merger communications

1. Deliver consistent messaging.
2. Identify and address stakeholder concerns.
3. Engage early and often.
4. Equip internal teams with communication best practices.

What is an acquisition letter?

After a seller and buyer reach an agreement, the buyer should prepare an acquisition letter of intent (LOI). This is a formal letter that reflects everything the two parties have agreed on. The seller can read the letter of intent and request edits or add new points to those proposed by the buyer.

What is company merger?

A merger is the voluntary fusion of two companies on broadly equal terms into one new legal entity. Mergers are most commonly done to gain market share, reduce costs of operations, expand to new territories, unite common products, grow revenues, and increase profits—all of which should benefit the firms’ shareholders.

How do you advertise a merger?

Merger or Acquisition? 10 Essentials for Marketing

1. Create a transition team that includes all functional areas of the company.
2. Clarify marketing roles and relationships.
3. Address branding/rebranding issues.
4. Identify key audiences and tailor the message.
5. Plan website updates to announce the acquisition.

What are the three basic steps of mail merge?

The mail merging process generally requires the following steps:

1. Creating a Main Document and the Template.
2. Creating a Data Source.
3. Defining the Merge Fields in the main document.
4. Merging the Data with the main document.
5. Saving/Exporting.

How do I create a mail merge letter template?

Open MS Word and choose a new document or an existing document that you would like to use as a Mail Merge template. Click the “Insert” tab from the Menu bar and choose “Field” from the “Quick Parts” list. Choose “Mail Merge” from the “Categories” list. Select “MergeField” from the “Field names” list.

How do you write an acquisition for a press release?

The Must-Have Items of Acquisition Announcement Press Release

1. Catchy headline.
2. Details about the company.
3. Quote from involved parties – CEO, board of trustees member, or other decision-makers;
4. Relevant image: company logo, office building, owner, CEO, investors;
5. Company website URL.
6. Dateline.

What is a merger letter of intent?

The Letter of Intent (LOI) in M&A is a written, non-binding document which outlines an agreement in principle for the buyer to purchase the seller’s business, stating the proposed price and terms. The mutually signed LOI is required before the buyer proceeds with the “due diligence” phase of acquisition.

What to write to client after merger or acquisition?

The letters you send to clients announcing a merger or acquisition should reassure in order to retain. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm Dear [client]: We are pleased to announce our forthcoming merger with ABC

What is a business letter about a merger?

Business letter sample informing clients of a merger. Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business.

When to notify a client of a merger?

For example, if you work with one really high impact client that you need to keep happy to have more stable revenues, you should probably take the time to notify them in person. But generally sending over a letter (via email) to notify your client of a merger or acquisition is perfectly acceptable.

Is it stressful to announce a merger or acquisition?

Mergers and acquisitions are an exciting time for any organization. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients. Communicating large changes effectively, such as a merger or an acquisition, is important to maintain good relationships with your clients.