What was the significance of the 1959 Volkswagen Think small ad?
DDB’s Think Small Campaign: The ad, and the work of the ad agency behind it, changed the very nature of advertising–from the way it’s created to what you see as a consumer today” (Odgen). The “Think Small” campaign was developed in 1959 for advertising the Volkswagen Beatle.
What company has the slogan Think Small?
Volkswagen recently announced the end of its long-running production of the Beetle, the iconic car that inspired this slogan: “Think small.”
Which campaign designed by Doyle Dane Bernbach was voted the best ad campaign of the 20th century?
Volkswagen Beetle campaign
Doyle Dane Bernbach’s Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, in a survey of North American advertisements.
What does the VW Lemon ad mean?
In 1960, Volkswagen ran what may have been its most famous ad ever: Lemon. “This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars,” the ad reads. “It also means a VW depreciates less than any other car.
What is Bill Bernbach known for?
New York City, U.S. New York City, U.S. William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He directed many of the firm’s breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
Why are VW Beetles so popular?
And on top of that, there are millions of these cars everywhere and all over the roads. The magic of this model is what made it so popular, from the classic design to the ease of maintenance, people were generally happy with their Beetles and that is why the car remained in production for as long as it did.
Is there going to be another Volkswagen Beetle?
To borrow a slogan coined by Henry Ford to sell his Model T, the air-cooled Volkswagen Type 1—the Beetle—was a Universal Car. And unless something dramatic and unforeseen happens in the transportation world, it seems unlikely that another car with the Beetle’s reach will ever be built again.
What makes a Volkswagen Beetle a universal CAR?
It struck some rare and special balance of affordability, economy of ownership, functionality and, yes, all-around lovability that made it good enough for an awful lot of people. To borrow a slogan coined by Henry Ford to sell his Model T, the air-cooled Volkswagen Type 1—the Beetle—was a Universal Car.
Who was the designer of the Volkswagen Beetle?
Developed by Ferdinand Porsche and wearing a design by Erwin Komenda, the car that would become the Beetle drew inspiration from an indeterminate number of sources, notably: German designer Josef Ganz, Tatra’s Hans Ledwinka in Czechoslovakia and Austro-Hungary’s Béla Barényi.
How many VW Beetle’s were sold per year?
In 1949, just two— no, not two thousand, two — were sold. The little car kept at it. By the time DDB launched its famous “Think Small” campaign in 1959, VW was selling nearly 90,000 Beetle sedans and convertibles per year in the United States.