Why was there a problem with Daimler Benz?
Certain elements of the Daimler-Benz management were awake to the problems likely to arise when German and American executives and work forces were to be united at various levels of activity and responsibility: German and American mindsets and world views differ sharply. There are worse cross-cultural mismatches, but there are also better ones.
What was the challenge of the Daimler-Chrysler merger?
The phrase “smooth integration”, was a key challenge to Daimler-Chrysler as well as the route to success.
Who was on the DaimlerChrysler HR team?
When we returned the following month, Renschler had assembled a somewhat larger HR team (6 or 7 people) including one professor from “DaimlerChrysler University”. They had formed various executive teams who would tackle various projects in the merger. In Stuttgart the teams consisted largely of Germans with a sprinkling of Americans and British.
Why did Lee Iacocca want to merge Chrysler with Daimler?
The rationale was obvious. Chrysler was perennially third in the Detroit Big Three and despite heroic efforts by Lee Iacocca to revitalize the company it struggled to maintain its productivity and world ranking.
When did Daimler Benz merge with Chrysler Corporation?
The merger between Daimler-Benz and Chrysler to DaimlerChrysler AG (1995 – 2007) | Daimler On 7 May 1998, Daimler-Benz AG in Germany and Chrysler Corporation in the USA signed a merger contract to form DaimlerChrysler AG.
Certain elements of the Daimler-Benz management were awake to the problems likely to arise when German and American executives and work forces were to be united at various levels of activity and responsibility: German and American mindsets and world views differ sharply. There are worse cross-cultural mismatches, but there are also better ones.
Who is the senior executive at Daimler-Benz?
There are worse cross-cultural mismatches, but there are also better ones. Wisely, Daimler-Benz appointed a senior executive, Andreas Renschler, to supervise the integration.
The rationale was obvious. Chrysler was perennially third in the Detroit Big Three and despite heroic efforts by Lee Iacocca to revitalize the company it struggled to maintain its productivity and world ranking.